advantages and disadvantages of interviews in research pdf

Advantages And Disadvantages Of Interviews In Research Pdf

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Advantages and Disadvantages of Face-to-Face Data Collection

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: Face-to-face interviews have long been the dominant interview technique in the field of qualitative research. In the last two decades, telephone interviewing became more and more common. Due to the explosive growth of new communication forms, such as computer mediated communication for example e-mail and chat boxes , other interview techniques can be introduced and used within the field of qualitative research.

Advantages and disadvantages of four interview techniques in qualitative research

Small companies conduct telephone interviews or surveys to determine interest in new products, or measure the customer satisfaction of existing products. They also determine the needs and wants of customers through phone interviews. There are certain advantages and disadvantages to using telephone interviews in business research, so it is up to individual business owners to determine whether telephone surveys are the most effective way to collect the necessary information. Small business owners have wide geographic access with telephone interviews. Nearly everyone in the United States has a land-line telephone or cellphone, and most of these numbers can be purchased from phone companies for a price. Phone interviewers also have access to in-house or online phone directories. This enables marketers to call and talk to virtually any customer in any market.

Research is about gathering data so that it can inform meaningful decisions. In the workplace, this can be invaluable in allowing informed decision-making that will meet with wider strategic organizational goals. However, research comes in a variety of guises and, depending on the methodologies applied, can achieve different ends. There are broadly two key approaches to research — qualitative and quantitative. Qualitative Research is at the touchy-feely end of the spectrum.


PDF | Face-to-face interviews have long been the dominant interview technique in the field of qualitative research. In the last two decades.


Advantages and Disadvantages of Interview in Research

In addition to the written text, the pack includes exercises for completion. Download the above infographic in PDF. Both methods are quite useful depending on the type of study. All qualitative research interviews are structured to varying degrees, but structured interviews are the most rigid. The qualitative methodology intends to understand a complex reality and the meaning of actions in a given context.

semi structured interview advantages and disadvantages pdf

In-depth interviews are a qualitative data collection method that involves direct, one-on-one engagement with individual participants. In-depth interviewing can take place face-to-face, or —— in some cases —— over the phone. However, for the latter to be effective and to deliver reliable information, the interviewer must be highly skilled to prevent data loss.

Take a look at the advantages and disadvantages of the face-to-face data collection method. As with any research project, data collection is incredibly important. However, several aspects come into play in the data collection process. The three most crucial aspects include: the cost of the selected data collection method; the accuracy of data collected; and the efficiency of data collection. Despite the rise in popularity of online and mobile surveys , face-to-face in-person interviews still remain a popular data collection method. A face-to-face interview method provides advantages over other data collection methods. They include:.

Advantages & Disadvantages of Telephone Interviews in Business Research

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There are some limitations of the interview process. It is not free from defects. The disadvantages of the interview are discussed below:. Thanks, Leah McManus. This article has really helped me because i was doing my reaserch on Observation and interview method of data collection.

Advantages and disadvantages of interviews. Structured interviews can also be used to identify respondents whose views you may want to explore in more detail through the use of focused interviews, for example. Interviews schedules have a standardized format which means the same questions are asked to each interviewee in the same order see Fig. Unstructured interviews are difficult to repeat if you need to test the reliability of the data. When using a thematic analysis, it is not possible to transform these data quantitatively. The interview effect and the interviewee effect may occur see structured interviews.

advantages and disadvantages of interviews in qualitative research pdf

The interviewer has also ensured at this stage that his answers are confidential; tell the respondent how he was chosen; use letters and clippings of surveys in order to show the importance of the study to the respondent. The interviewer must be adaptable, friendly, responsive, and should make the interviewer feel at ease to say anything, even if it is irrelevant. Dealing with Refusal- there can be plenty of reasons for refusing for an interview, for example, a respondent may feel that surveys are a waste of time, or may express anti-government feeling. Conducting the Interview- the questions should be asked as worded for all respondents in order to avoid misinterpretation of the question.

After reading this article you will learn about the advantages and disadvantages of the interview method of conducting social research. It will be remembered that the questionnaire approach is severely limited by the fact that only the literate persons can be covered by it. Again, the observational approach is also subject to limitations because many things or facts cannot be observed on the spot.

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